Remember the very first time that you noticed a television commercial that included a website address? It hasn’t been that long ago, has it? Today’s television commercials and billboards regularly include not only website addresses but also Facebook and Twitter icons. The new marketing reality in 2012 is that social media on the Internet has now become a vital and expected part of an ecommerce website experience. And it’s easy enough to sign up for these social media services and then place the icons and links on your website… but then what? Twitter is a broadcast medium Twitter is by its very nature a broadcast medium - meaning that with enough followers one can communicate your message instantly and directly with hundreds or even thousands of other Twitter users, all in 140 characters or less. But much like other broadcast media, including television or radio, thousands of impressions (people that see your message) does not result in thousands of calls to...

Search Engine Optimization (SEO) has always been an ever-evolving landscape. And with the recent inclusion of Google Places information into the Google search algorithm, the SEO landscape has altered once again, with new sinkholes to avoid and new territories to be won. As you may have already noticed, Google searches now often result in a Google Maps result displayed to the right of your browser window. Hopefully you also know that claiming and creating a Google Places page for your business is no longer an optional part of your website SEO. What you may not know is that the Local Search API once used by Google has been discontinued, and its functionality is now built into the Google Places API. Why is this important? It's important because it is now vital for website owners to re-optimize the SEO of their websites in order to not only take full advantage of Google Places, but also as a preventative measure to ensure that your site does not drop to the second page of Google...

Website visitors are most likely interested in buying your products or services. By visiting your website, they already know who you are and what you offer. The problem is, only 2-3% of website visitors bother to identify themselves, which means you'll never know who the other 97% of your visitors are. The webFEAT Leads solution solves this problem, enabling B2B small/medium businestses and enterprises to identify anonymous website visitors, increasing new sales opportunities from the companies that are most likely to buy your products and services. Powered by an unparalleled analytics engine and proprietary technologies, webFEAT Leads identifies visitors by company name in real time, and provides other valuable information, including how that visitor found your website (paid or organic search, campaign, etc.). webFEAT Leads also shows detailed click path information on each visitor, providing valuable customer intelligence for more personalized sales engagement. A busy sales force is...