Online Chat is a very useful and valuable aspect to a company’s website when it
is implemented properly. With this feature, customers can start and develop a lasting
relationship with your organization from the comfort of their computer.
Online chat functions with incredible ease by allowing customers on your website
to contact you through an email that is presented in front of them, or get immediate
feedback through the live chat feature. Given the option to send an email request
for information, a customer is able to take 30 seconds to fill in the required fields
and get on with their day. Using this strategy, your customer will be satisfied
with the visit to your site and will be informed shortly after your company sends
them a detailed response.
Live chat allows customers to have direct response discussions with your company,
while still having the ability to surf your website and gather interest in other
products or services. This also diverts the customer from telephone hold times,
being transferred a dozen times and losing interest in the product all together.
Whether the customer has a very general question that takes one minute, or a more
in-depth question that takes a few minutes, this feature allows your company to
walk them through any issues while they are still on your website, improving the
overall relationship for future interactions.